ABOUT US
A PERSONALIZED EXPERIENCE
At Simply Psychology, LLC, we implement research-based effective therapy methods to promote independent problem-solving.
We look forward to seeing you at Simply Psychology, your resource for children's therapy, parent coaching, comprehensive evaluations, social skills groups and more!
OUR SPECIALTIES
Although we diagnose many different disorders under the DSM 5, some of the areas we specialize in and follow specific protocols for diagnosing and treatment include:
MEET OUR OFFICE
North Phoenix Office
DIRECTIONS
COMING FROM THE NORTH ON SR 51
- Exit to the right at Shea Blvd.
- Go to 32nd St and turn left
- Continue toward SR 51
- Take the far right exit for the Northern frontage road
COMING FROM THE SOUTH ON SR 51
- Exit to the left at 32nd St
- Make a u-turn at E Cheryl Dr
- Follow the Northern frontage road in the far right lane
COMING FROM THE EAST
- Taking Shea Blvd west, turn left (south) on 32nd St
- Continue toward SR 51
- Take the far right lane to the Northern frontage road
COMING FROM THE WEST
- Taking Cactus Rd East, turn right onto 32nd St
- Continue south through Shea Blvd
- Take the far right lane for the Northern fontage road
AT THE BUSINESS COMPLEX
- Turn RIGHT from the turn lane with the large white arrow
- Turn LEFT to go past the first set of buildings
- Continue straight until you are forced to turn. Turn RIGHT
- Building 2930 will be on the left
- Please use any parking spaces allocated for building 2930
- Simply Psychology, LLC is in Building A Suite 105, the second unit on the right
Downtown Phoenix Office
DIRECTIONS
COMING FROM THE NORTH (traveling south) ON SR 51
- Take Exit 3 toward Indian School Rd/ VA Medical Center
- Keep right at the fork and merge onto E Indian School Rd
- Turn Left onto N 16th St
- Turn right onto E. Osborn Rd
- Turn left onto N 3rd St
- Turn right onto E Monterey Rd
Simply Psychology, LLC is the first medical building on the right. Parking is available on the street and in the parking lot behind our building.
COMING FROM THE SOUTH (traveling North)ON SR 51
- Take Exit 2 toward Thomas Rd/ 20th St
- Turn slightly left onto Thomas Road
- Turn right onto N 3rd St
- Turn left onto E Monterey Rd
Simply Psychology, LLC is the first medical building on the right. Parking is available on the street and in the parking lot behind our building.
COMING FROM THE WEST (traveling East) on 1-10
- Take Exit 145 for 7th St
- Keep left at the fork
- Follow signs for 7th St North and merge onto N 7th St
- Turn left onto E Thomas Rd
- Turn right onto N 3rd St
- Turn left onto E Monterey Way.
Simply Psychology, LLC is the first medical building on the right. Parking is available on the street and in the parking lot behind our building.
COMING FROM THE EAST (traveling West) on 1-10
- Take Exit 145A for 7th St
- Keep right at the fork
- Follow signs for 7th St North and merge onto N 7th St
- Turn left onto E Thomas Road
- Turn right onto N 3rd St
- Turn left onto E Monterey Way.
Simply Psychology, LLC is the first medical building on the right. Parking is available on the street and in the parking lot behind our building.
GET TO KNOW THE TEAM
Dr. Alicia J. Goodman Ph.D, NCSP
Licensed Psychologist, Nationally Certified School Psychologist, Clinic Director
First and foremost, I am a mom. I understand the many challenges and benefits associated with parenting. Professionally, Professionally, I am a licensed psychologist and nationally certified school psychologist. I earned my bachelor's degree from Bowling Green State University in Criminal Justice with a minor in sociology and specialization of study in psychology.
I have been working with children and families since 2001 when I began my work with children who struggled with behavior, social skills, and emotional challenges. After moving to Arizona, I attended graduate school at Arizona State University, gaining my masters and PhD in Educational Psychology, specializing in School Psychology. My research and publications have focused on understanding play behaviors of preschoolers, particularly those who engage in high levels of solitary play, anxiety disorders, and cognitive skills training and how that relates to improved cognitive and academic skills.
I have been working with children and families since 2001 when I began my work with children who struggled with behavior, social skills, and emotional challenges. After moving to Arizona, I attended graduate school at Arizona State University, gaining my masters and PhD in Educational Psychology, specializing in School Psychology. My research and publications have focused on understanding play behaviors of preschoolers, particularly those who engage in high levels of solitary play, anxiety disorders, and cognitive skills training and how that relates to improved cognitive and academic skills.
My therapeutic approach is founded in Cognitive Behavioral Therapy, however I also incorporate aspects from Dialectical Behavioral Therapy, Bandura's Social Learning theory, Bronfenbrenner's Ecological Systems, components from play therapy, and mindfulness, depending on my client's unique needs.
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I understand that it takes a strong support system for best results and I offer the psychological and educational expertise and support to your team. As a mother, educator, and psychologist, I am a firm believer in evaluating and treating the whole child which encompasses cooperation from the educational environment as well as the family and the student.
I sincerely enjoy working with families, other professionals including medical doctors, psychiatrists, teachers, and students themselves to best understand the entire picture related to the areas of concern.
I continuously educate myself to be knowledgable and competent in areas for which I provide treatment. You will find all of my treatment plans and therapy tools to include research-based interventions to help your family be most successful.
In addition to the above-mentioned areas, I have gained specialized treatment knowledge in Cognitive Behavioral Therapy (CBT), Dialectical Behavioral Therapy (individual counseling), Comprehensive Behavior Therapy for Tics (C-BIT certified), and Exposure Response Prevention (ER/P) for Obsessive Compulsive Disorder.
Additional common challenges facing my clients include Attention Deficit Hyperactivity Disorder, Gifted learner struggles, twice exceptional students, selective mutism, separation anxiety, specific phobias/fears, and return to school adult learners.
In addition to providing therapy and psychoeducation to clients in my office, I complete comprehensive evaluations for gifted children, special education, and mental health diagnoses, gathering information from multiple sources and settings.
This coupled with my knowledge and experience working within and navigating the special education and 504 systems ,laws, and procedures sets me apart from many other evaluating psychologists. I enjoy offering assistance to families working within the special education and 504 systems to allow for parents to be their child's advocate backed with accurate knowledge and information.
Above all, I care so much for your well being and the well being of your children and family. I would be honored to be part of your team and village to help you accomplish your goals
Dr. Goodman in the Media:
Recently, Dr. Goodman was interviewed for Shoutout Arizona. ShoutoutArizona is built on recommendations and shoutouts from the community, so it is an honor for Dr. Alicia to be part of it.
Dr. Catherine Van Damme, PsyD, NCSP
Postdoctoral Resident
My name is Catherine Van Damme, often referred to as Dr. V, with my students and clients! I have worked in the mental health field for the last 10 years gathering a range of clinical experiences and exposure (residential treatment, outpatient, and educational settings). In these opportunities I have worked with individuals who struggle with severe mental illness, trauma, ADHD, Autism, Anxiety, and grief and loss.
My true passion has been working with children and adolescents to help build healthier coping techniques, stronger communication skills and supporting a more functional family dynamic. I do this through individual and family therapy sessions that are often play based in nature. I also enjoy parent coaching to help identify individual strengths, build confidence, and find creative solutions to everyday struggles. My therapeutic style is caring and compassionate with an honest-straightforward demeanor.
My true passion has been working with children and adolescents to help build healthier coping techniques, stronger communication skills and supporting a more functional family dynamic. I do this through individual and family therapy sessions that are often play based in nature. I also enjoy parent coaching to help identify individual strengths, build confidence, and find creative solutions to everyday struggles. My therapeutic style is caring and compassionate with an honest-straightforward demeanor.
I grew up in the Chicago suburbs. In 2013, I graduated from a small liberal arts college in Pennsylvania, where unusual combinations of academic interests were celebrated. I completed my masters and doctorate from The Chicago School of Professional Psychology in 2020. I am a Nationally Certified School Psychologist and have experience working in public schools. I have training in psychological evaluation and assessment and translating complicated diagnostic material into parent friendly information to help guide treatment. I am a postdoctoral resident with Simply Psychology LLC working under the direct supervision of Dr. Alicia Goodman ( AZ license #4621) to obtain my independent license.
In my free time, I can be found training with friends at a local gym or running with family outside before it gets too hot. I enjoy reading, painting, and cooking new recipes. I want to thank you for taking the time to read through my information. I look forward to the opportunity to work with your family and help support your child’s needs.
Dr. Sierra M. Study, Psy.D.
Postdoctoral Resident
Hello, I'm Dr. Study, and I am honored to be at Simply Psychology helping children and families navigate the complexities of their mental well-being. My journey includes earning a doctoral degree in clinical psychology from Midwestern University and a bachelor's degree in psychology from Grand Canyon University. I completed my pre-doctoral internship serving children and adolescents in the Phoenix area.
My professional experience spans various settings, including outpatient care, private practice, and schools, giving me a diverse perspective on the unique needs of young minds. I enjoy helping my clients discover their strengths and overcome the challenges they are facing.
My professional experience spans various settings, including outpatient care, private practice, and schools, giving me a diverse perspective on the unique needs of young minds. I enjoy helping my clients discover their strengths and overcome the challenges they are facing.
My calm demeanor and compassionate approach create a safe and nurturing space for children in both therapy and evaluations. I have also conducted research on best parenting practices and am passionate about helping parents support their children.
Outside of work, I find balance through yoga, lose myself in the pages of a good book, and enjoy walks with my dog, Ollie. I look forward to working with you!
Meri Sullivan, LMFT, MA, MS
Marriage and Family Therapy
Hi! My name is Meri Sullivan, and I am thrilled to be part of the Simply Psychology team. I hold two Masters, one in Student Personnel (Higher Ed) and a Master’s of Science in Marriage and Family Therapy. I lived in Wisconsin prior to moving to Phoenix in 2020.
I treat each client as a unique and interesting individual with their own story to tell. I offer a nonjudgmental and safe space in which to do that, coming to you with a curious mind in order to find the best solution(s) to the issues you may be experiencing. Reaching out to a therapist can feel scary and vulnerable, and I find myself in admiration of anyone who takes the brave step to reach out. I've been honored to walk alongside children and families of diverse cultural backgrounds as they heal and successfully continue their journeys.
I treat each client as a unique and interesting individual with their own story to tell. I offer a nonjudgmental and safe space in which to do that, coming to you with a curious mind in order to find the best solution(s) to the issues you may be experiencing. Reaching out to a therapist can feel scary and vulnerable, and I find myself in admiration of anyone who takes the brave step to reach out. I've been honored to walk alongside children and families of diverse cultural backgrounds as they heal and successfully continue their journeys.
I am the mother of two wonderful young adults, each following their own paths in life, and love spending time with my four-legged family. I have a Golden Retriever “Madison”, a tabby cat “Phoenix,” and a newly rescued Great Pyrenees senior, “Yukon” – all 112 pounds of him! I'm excited to walk alongside you on your special journey, and look forward to meeting you!
Scott Norman, LCSW
Licensed Clinical Social Worker
Since starting in the field of mental health in 2014, I have assisted children, adolescents, adults, couples and families with challenges in areas of depression, anxiety and trauma. My efforts in treatment are focused on improving the ways we think about ourselves and others, while seeking ways to enhance our ability to interact with others and the world around us. Working in both the inpatient and outpatient settings, I have seen how an effectively tailored therapeutic approach to the individual can greatly improve one’s quality of life.
I completed my Bachelors Degree in Psychology at Arizona State University and later my Masters Degree in Social Work at the same college. My background includes training and experience in modalities that include Play Therapy, Mindfulness, Cognitive Behavioral Therapy and Eye Movement Desensitization and Reprocessing. My approach to therapy is one that provides a calm, safe and welcoming environment in efforts to support individuals in being their complete self.
I treat each client as a unique and interesting individual with their own story to tell. I offer a nonjudgmental and safe space in which to do that, coming to you with a curious mind in order to find the best solution(s) to the issues you may be experiencing. Reaching out to a therapist can feel scary and vulnerable, and I find myself in admiration of anyone who takes the brave step to reach out. I've been honored to walk alongside children and families of diverse cultural backgrounds as they heal and successfully continue their journeys.
Outside of the office, you can often find me with my wife enjoying a good pizza (or two) and if I’m lucky enough, catching a concert at one of Arizona’s live music venues. I stepped into the world of mental health with the goal of being someone to guide others in their hopes of growth through change and my wish is that I can do this for you and your family.
Cassy Goodman, EdS, NCSP
School Psychologist Psychometrist
Cassy is a Nationally Certified School Psychologist. She received her Bachelor's of Science in Elementary and Special Education from Northern Arizona University and taught as a special education teacher for 7 years. After discovering her passion for the assessment process and making educational recommendations to help all students succeed, she returned to graduate school at Northern Arizona University to earn her Education Specialist degree in School Psychology. She is currently a practicing school psychologist in a local school district and a member of the National Association of School Psychology.
Cassy is married and a mother of two young children, who are the biggest joys of her life. When she isn't working, she enjoys reading, doing home improvement projects, traveling with her family, and hiking all of the beautiful places Arizona has to offer.
Cassy is married and a mother of two young children, who are the biggest joys of her life. When she isn't working, she enjoys reading, doing home improvement projects, traveling with her family, and hiking all of the beautiful places Arizona has to offer.
Melissa White, MA, CCC-SLP
Speech Language Pathologist
Melissa is a speech-language pathologist who provides speech/language evaluations and therapy, and assists with social skills groups. She received her Bachelor’s degree in Communication Sciences and Disorders from the University of Oklahoma and her Master’s degree in Speech-Language Pathology from the University of Iowa. Melissa has experience working with diverse clients in the home, clinic, and school setting, and currently works as a school-based speech-language pathologist in a local school district. She enjoys collaborating with all members of a child’s team to support academic and communication goals.
Melissa tailors evaluations and therapy services to each individual client. She conducts comprehensive, individualized evaluations to identify a child’s strengths and needs and develop a treatment plan. She works with children of all ages to support speech and language skills, including in the areas of: speech-sound production, language (vocabulary, sentence structures, grammar, social language skills), literacy, and fluency.
Melissa tailors evaluations and therapy services to each individual client. She conducts comprehensive, individualized evaluations to identify a child’s strengths and needs and develop a treatment plan. She works with children of all ages to support speech and language skills, including in the areas of: speech-sound production, language (vocabulary, sentence structures, grammar, social language skills), literacy, and fluency.
As a speech-language pathologist, Melissa recognizes the relationship between literacy and language skills. She integrates literacy concepts in speech/language therapy to help children develop the skills they need to understand what they hear and read. Melissa is also trained in Orton-Gillingham methods for reading instruction.
Melissa is a member of the American Speech-Language Hearing Association and the Arizona branch of the International Dyslexia Association.
Mariah Thompson
Group Skills Director
Hi! My name is Mariah Thompson and I am thrilled to be the Group Skills Director here at Simply Psychology! I taught early education for about 10 years, while being a mostly stay-home mom to my four kids. When my youngest went to kindergarten, I returned to school and completed my BS in Elementary Education from Northern Arizona University in 2018. I currently hold an Arizona K-8 Teaching Certification with an Early Education (birth through 8 years) Endorsement. I spent 5 years teaching in public and charter schools, and found my passion lies in helping students, especially those with unique needs find success- whatever that looks like to them! This prompted me to pursue my master’s degree at Arizona State University in Special Education, Applied Behavior Analysis.
My goal in this position is to connect with and listen to my clients and their families. Group time is YOUR child’s/teen’s time to work on the skills that are meaningful in their life; whether it be getting more comfortable with the uncomfortable, communication with others, goal-setting, self-management, or building relationships and a positive self-image.
In my spare time, I love spending time with my husband and kids, our crazy lab puppy Ozzy, reading, traveling, and doing yoga. I look forward to meeting and working with you!
Beth Gordon
Office Manager
Beth Gordon is the Simply Psychology, LLC Office Manager. She has the pleasure of often being your first point of contact with our team. As a mom of three children, Beth understands being an advocate for children and will help direct you to the best clinician for the unique needs of your child. She looks forward to helping you!